APPLICATION OF MODERN MANAGEMENT METHODS IN THE RADIO IN THE GREEK REALITY

Hristodoyloy Vasiliki and Pallikari Alexandra
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Hristodoyloy Vasiliki: Library Information and Information Systems Department, Technological Educational Institute of Athens, Ag. Spiridonos Str., 12210, Athens, Greece
Pallikari Alexandra: Library Information and Information Systems Department, Technological Educational Institute of Athens, Ag. Spiridonos Str., 12210, Athens, Greece

Chapter 71 in Marketing and Management Sciences, 2010, pp 419-422 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe present study is referred to the difficulties that the application of methods of modern management in the Greek radio, presents. After follow-up of random radio stations, which have different programs and topics, in the need for the methods of modern management to be used, as well as in the difficulties presented during their application.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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