THE SOCIAL RESPONSIBILITY LEVEL OF THE SMALL AND MEDIUM AUTO CAR ENTERPRISES

George Gountaras and John Papageorgiou
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George Gountaras: Management and Business Administration, University of the Aegean, 8 Michalon Str., 82100, Chios, Greece
John Papageorgiou: Management and Business Administration, University of the Aegean, 8 Michalon Str., 82100, Chios, Greece

Chapter 76 in Marketing and Management Sciences, 2010, pp 441-445 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractIn this article we will examine the level of social responsibility of small and medium business that act in the Greek car market. The Greek companies that act on the particular market are considered to be branches of the giant car industries and they have to plan their strategy based on the policies drawn by their associated business. The social responsibility of the companies is directly related to the ulterior goal of businesses in Greece profit. We can, however, predict the influence of social phenomena on the business and thus, plan the appropriate social policy of the company. Additionally, we must emphasize the consequences of such policies on the decision – making of the other company sections and on the planning of the long – standing policy and strategy.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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