THE EFFECTIVENESS OF ENTERPRISE MARKETING SYSTEM

Adomas Ginevicius, Vanda Birute Gineviciene and Valentinas Podvezko
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Adomas Ginevicius: Department of Finance Engineering, Vilnius Gediminas Technical University, Sauletekio ave. 11, Vilnius, LT-10223, Lithuania
Vanda Birute Gineviciene: Language Training Centre, Vilnius Gediminas Technical University, Sauletekio ave. 11, Vilnius, LT-10223, Lithuania
Valentinas Podvezko: Department of Mathematical Statistics, Vilnius Gediminas Technical University, Sauletekio ave. 11, Vilnius, LT-10223, Lithuania

Chapter 84 in Marketing and Management Sciences, 2010, pp 480-483 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractEnterprises make the core of the state economy, determining its successful development. However, marketing problems have not been thoroughly considered at the enterprise level, with the emphasis being usually placed on the areas of activities. Meanwhile, the analysis of the commercial activities of enterprises shows that their marketing systems are far from being perfect. Therefore, a significant research and practical problem arises, which is associated with comprehensive analysis of the activities of enterprise marketing departments aimed at improving their performance.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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