NETWORK-BASED INTERNATIONAL ECONOMY IN THE EUROPEAN UNION: INNOVATION POTENTIAL AND THE NEW CHALLENGES FOR MANAGEMENT AND MARKETING

Borisas Melnikas
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Borisas Melnikas: Department of International Economics and Business Management, Vilnius Gediminas Technical University, Sauletekio ave. 11, Vilnius, LT-10223, Lithuania

Chapter 88 in Marketing and Management Sciences, 2010, pp 496-499 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractActivation of innovations is considered to be a significant problem associated with social and economic development and the advance of science and technology in the European Union. To activate the innovations in the European Union, the potential of innovations should be purposefully developed and effectively used. Vast possibilities of activating innovations are created by favourable conditions existing in the European Union for producing and effective use of various synergetic effects required for creating and developing international networks: these international networks may become the dominant formations in modern international economy.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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