THE USAGE OF RICH INTERNET APPLICATIONS (RIAs) AS A METHOD FOR ENHANCING CUSTOMER EXPERIENCE

Petros Tomaras, Alketas Malioukis and Dimitris Novas
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Petros Tomaras: Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spiridonos Str., 12210, Athens, Greece
Alketas Malioukis: Info-Quest, Business Development, Ithakis 28, Pallini, Athens, 15351, Greece
Dimitris Novas: Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spyridonos Str., 12210, Athens, Greece

Chapter 94 in Marketing and Management Sciences, 2010, pp 523-527 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractAs the penetration of the high speed broadband internet access increases, Web applications continue to evolve and stretch the boundaries in terms of utility, content and user experience. Rich Internet Application (RIA) is the next logical step in this evolutionary process.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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