THE IMPACT AND THE APPLICATION OF MARKETING TECHNOLOGY TOOLS (MTT) IN THE CUSTOMER ORIENTED BUSINESS ENVIRONMENT

Petros Tomaras, Alketas Malioukis and Dimitris Zondiros
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Petros Tomaras: Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spiridonos Str., 12210, Athens, Greece
Alketas Malioukis: Info-Quest, Business Development, Ithakis 28, Pallini, Athens, 15351, Greece
Dimitris Zondiros: Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spiridonos Str., 12210, Athens, Greece

Chapter 95 in Marketing and Management Sciences, 2010, pp 528-532 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractWhen customer retention and brand loyalty issues impact companies, top management must be able to adapt with speed and precision. That takes a technology infrastructure that allows business managers to add, change, upgrade, or modify their solutions as painlessly as possible.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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