INTERNATIONAL MARKETING OF SERVICES AND NEW TECHNOLOGY: AN APPLICATION OF TOURISM WEBSITES EVALUATION WITH THE ELECTRE II METHOD

Petros Tomaras, Dimitris Novas and Dimitris Zondiros
Additional contact information
Petros Tomaras: Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spyridonos Str., 12210, Athens, Greece
Dimitris Novas: Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spyridonos Str., 12210, Athens, Greece
Dimitris Zondiros: Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spyridonos Str., 12210, Athens, Greece

Chapter 96 in Marketing and Management Sciences, 2010, pp 533-536 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractA new global service of providing travelers with information in the form of pre-evaluated tourism websites through the Internet can be offered by using the ELECTRE II method. A set of criteria that have been identified by the literature review is the basis for this method. Each criterion is given a weighting. An example of five evaluated websites is presented.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9781848165106_0096 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9781848165106_0096 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9781848165106_0096

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().