NEW TECHNOLOGY AND INTERNATIONAL MARKETING OF SERVICES: PROVIDING EVALUATED TOURISM WEBSITES INFORMATION THROUGH THE INTERNET USING THE ELECTRE II METHOD

Petros Tomaras, Dimitris Zondiros and Dimitris Novas
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Petros Tomaras: Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spyridonos Str., 12210, Athens, Greece
Dimitris Zondiros: Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spyridonos Str., 12210, Athens, Greece
Dimitris Novas: Department of Marketing, Technological Education Institution (T.E.I.) of Athens, Ag. Spyridonos Str., 12210, Athens, Greece

Chapter 98 in Marketing and Management Sciences, 2010, pp 542-545 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe changing business environment offers opportunities for new services to be marketed globally. A new service is the provision (through the Internet) of information to travelers in the form of pre-evaluated and compared tourism websites so as to save time and have valid input for their decision-making. This can be achieved by the proposed and described ELECTRE II method.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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