THE YOUNG CUSTOMERS' BEHAVIORS AND PRACTICES IN GREEK MARKET

Ioannis Kourtidis and Ioanna Toutounzi
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Ioannis Kourtidis: Department of Business Administration, University of the Aegean, Chios, Greece
Ioanna Toutounzi: Department of Business Administration, University of the Aegean, Chios, Greece

Chapter 102 in Marketing and Management Sciences, 2010, pp 563-568 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractIn the last decade important increase of the white label product's share is observed in the Greek market. Although till today the companies invested important shares of their profits in promotional energies, aiming at the consolidation of their brand name, the undiminished and with augmentative tendencies course of white label products renders essential the criteria's redefinition of the final choice of wide consumption products of the purchasing public. The research was carried out via closed questionnaires and the results led us to conclusions about the consumer' s behaviour with regard to the import of new wide consumption products, branded and no branded products.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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