YOUNG PEOPLE'S SATISFACTION LEVEL WITH CONSUMER PRODUCTS

Iliopoulou Dimitra and Kypraios Georgios
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Iliopoulou Dimitra: Department of Business Administration, University of the Aegean, Chios, 82100, Greece
Kypraios Georgios: Department of Business Administration, University of the Aegean, Chios, 82100, Greece

Chapter 103 in Marketing and Management Sciences, 2010, pp 569-573 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe level of satisfaction of young people with wide consumption products as well as with their level of life in contemporary "reality" constitute the main topics with which we will be concerned in the present article. The survey that follows was carried out by means of a cloze-type questionnaire. The general prevailing feeling seems to be that the prices which dominate the market do not satisfy consumers, while correspondingly, as far as the quality of products is concerned, the facts obtained were "fairly" satisfactory. With reference to their level of life they state that they are "fairly satisfied", although they characterize the more general Greek social level of life as "not satisfactory".

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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