DESTINATION IMAGE FORMATION MODEL

Dimitrios Stylidis, Matina Terzidou and Konstantinos Terzidis
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Dimitrios Stylidis: Faculty of Management and Law, University of Surrey, Guildford, GU27XH, U.K
Matina Terzidou: Faculty of Management and Law, University of Surrey, Guildford, GU27XH, U.K
Konstantinos Terzidis: Faculty of Management and Economics, Technological Educational Institute of Kavala, Ag. Lukas, 65404, Kavala, Greece

Chapter 107 in Marketing and Management Sciences, 2010, pp 591-595 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe development and formation of destination image has been a subject of much attention in related academic literature and has made a significant contribution to a greater understanding of the topic. Based on the literature review, this paper attempts to propose a widely accepted island's image formation model in order to assist to the further understanding of destination image and island tourism. The results of this study provide important implications for image management and can help in designing marketing plans for creating and enhancing tourist destination images of islands.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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