USING THE BALANCED SCORECARD FRAMEWORK FOR INTEGRATING TRADITIONAL STRATEGY & E-BUSINESS DEVELOPMENT STRATEGY ENVIRONMENT

Aristodimos Thomopoulos, Konstantinos Siassiakos and George Kaimakamis
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Aristodimos Thomopoulos: Partner DIADIKASIA Business Consultants S.A, 180 Kifissias Av., 152 31 Chalandri, Athens, Greece
Konstantinos Siassiakos: Logistics Department, Technological Institute of Chalkida, 1st Km Thiva-Athens N. Road, Thiva, GR-32200, Greece
George Kaimakamis: Logistics Department, Technological Institute of Chalkida, 1st Km Thiva-Athens N. Road, Thiva, GR-32200, Greece

Chapter 108 in Marketing and Management Sciences, 2010, pp 596-599 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractIt is becoming commonly accepted by the decision makers of the companies that e-business is not a panacea and it could be a threat and opportunity at the same time depending on the strategic positioning of the firm, its maturity and ability to operate successfully within a new environment, the duration of the designing process etc. In this paper, we develop a methodology, based on the Balanced Scorecard framework, for the firms that are willing to be involved with e-business, according to an integrated development and transition plan.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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