BARRIERS FOR E-BUSINESS ENTREPRENEURSHIP: THE GENDER ASPECT

Panagiotis Trivellas, Ilias Santouridis and Zoe Akrivouli
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Panagiotis Trivellas: Technological Education Institute (TEI) of Larissa, 41110 Larissa, Greece
Ilias Santouridis: Technological Education Institute (TEI) of Larissa, 41110 Larissa, Greece
Zoe Akrivouli: Amaltheia Business Consultants, Larissa, Greece

Chapter 110 in Marketing and Management Sciences, 2010, pp 605-608 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis study examines differences in gender among entrepreneurs engaged in E-business activities. The empirical research was conducted in Thessaly, using a structured questionnaire. The 84 male and female who responded to our survey, were owners of micro enterprises. Results reveal differences in gender regarding E-business adoption. Males consider security and unnecessary adoption are more important barriers, while females believe E-business is not included in firm's strategic planning. Results also highlight the importance of awareness, consulting and development of specific skills by entrepreneurs, as barriers of E-business adoption.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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