The Rover Project: A Corporate Start-Up Within TechCo

Teresa Pavia and Kimberly Dodson
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Teresa Pavia: University of Utah, Salt Lake City, Utah 84112, USA
Kimberly Dodson: Westminster College, Salt Lake City, Utah 84105, USA

Chapter 7 in Strategic Technology Management:Building Bridges between Sciences, Engineering and Business Management, 2008, pp 127-154 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:The Parent Company: TechCoA Corporate Start-Up: The Rover ProjectThe Five Phases of the Rover ProjectPhase I: Idea conceptualization (1995–1996)Phase II: The dark ages (January–April 1997)Phase III: Corporate start-up (May–December 1997)Phase IV: Milestone-driven (January–September 1998)Phase V: Reorganization (October 1998 onward)

Keywords: Science and Business Integration; Scientific Management; Business Management; New Product Development; Technology Transfer; Interdisciplinary Communication; Technology Management; Product Commercialization (search for similar items in EconPapers)
Date: 2008
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