Strategic Technology Management:Building Bridges between Sciences, Engineering and Business Management

Edited by George Tesar, Steven W Anderson, Sibdas Ghosh and Tom Bramorski

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.

Keywords: Science and Business Integration; Scientific Management; Business Management; New Product Development; Technology Transfer; Interdisciplinary Communication; Technology Management; Product Commercialization (search for similar items in EconPapers)
Date: 2008
ISBN: 9781860948749
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https://www.worldscientific.com/worldscibooks/10.1142/p526 (text/html)
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Chapters in this book:

Ch 1 The WINDEX 1200: Aircraft Development , pp 11-25

Jan Bodin

Ch 2 Anderson Research Institute: Marketing of a New Technology , pp 27-42

Anusree Ganguly and Shekhar Somanath

Ch 3 Flatplains Robotics International , pp 43-57

George Tesar and Sibdas Ghosh

Ch 4 Phytoremediation: A Natural Solution to Environmental Contamination , pp 69-92

Bernard R. Glick, Donna M. Penrose and Tom Bramorski

Ch 5 Commercialization of Refractory Innovation , pp 93-107

Kamil Švéda

Ch 6 Management Training Issues in Engineering-Driven Companies: The Case of Ultrahone, Inc , pp 109-126

Tom Bramorski

Ch 7 The Rover Project: A Corporate Start-Up Within TechCo , pp 127-154

Teresa Pavia and Kimberly Dodson

Ch 8 Apple Construction Company: How to Stay Away from Low Bid Customers and Non-Valuable Dyadic Relations , pp 167-181

Sicco Santema and Jarmila Kopecka

Ch 9 SSI Technologies (A) , pp 183-205

David C. Porter and Steven W. Anderson

Ch 10 Lifton Hydra Team , pp 207-241

Marin Marinov and Svetla Marinova

Ch 11 Eggsercizer — "The World's Smallest Exercise Machine" , pp 243-271

Marlene M. Reed and Henry S. Maddux

Ch 12 Decision Support For Stage–Gate Processes , pp 273-284

Jayavel Sounderpandian

Ch 13 Biosolutions Incorporated: A Company in Search of Financing , pp 295-314

Anusree Ganguly, Sibdas Ghosh, Shekhar Somanath and Bernard R. Glick

Ch 14 Implementing ISO 22000 Standards to Enhance Safety in Food Supply Chains , pp 315-332

Alina Matuszak-Flejszman and Tom Bramorski

Ch 15 SH a.s.: A Company in Search of its Market Options , pp 333-359

George Tesar, Miroslav Keřkovský and Steven W. Anderson

Ch 16 Intuit ProSeries (A) , pp 361-384

Gary G. Whitney and Ellen Cook

Ch 17 Illustrated Items' Immortal Etchants , pp 385-390

John Warner

Ch 18 New Product Launch and Marketing Research Findings , pp 401-412

George Tesar and Agneta Marell

Ch 19 Borono-198: New Product Marketing Strategy , pp 413-427

Anusree Ganguly and Shekhar Somanath

Ch 20 From Laboratory Bench to Marketplace — The "Chontrol®" Story: A Legacy to Government–Academia–Industry Partnerships , pp 429-437

Simon Francis Shamoun

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