Eggsercizer — "The World's Smallest Exercise Machine"

Marlene M. Reed and Henry S. Maddux
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Marlene M. Reed: Baylor University, Waco, Texas 76798, USA
Henry S. Maddux: Sam Houston State University, Huntsville, Texas 77341-2537, USA

Chapter 11 in Strategic Technology Management:Building Bridges between Sciences, Engineering and Business Management, 2008, pp 243-271 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:BackgroundThe IdeaSales GrowthFinancingThe ProductMarketsThe CompetitionCompany OrganizationOperationsThe Mass Market QuestionThe Decision

Keywords: Science and Business Integration; Scientific Management; Business Management; New Product Development; Technology Transfer; Interdisciplinary Communication; Technology Management; Product Commercialization (search for similar items in EconPapers)
Date: 2008
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