Borono-198: New Product Marketing Strategy

Anusree Ganguly and Shekhar Somanath
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Anusree Ganguly: Ohlone College, Fremont, California 94539, USA
Shekhar Somanath: Qualcomm, Inc., Campbell, California 95008, USA

Chapter 19 in Strategic Technology Management:Building Bridges between Sciences, Engineering and Business Management, 2008, pp 413-427 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:The HistoryThe IdeaCompany BackgroundBorono-198The Fungicide MarketDistribution ChannelsPricing and Marketing Strategy for Borono-198The FutureFurther Reading

Keywords: Science and Business Integration; Scientific Management; Business Management; New Product Development; Technology Transfer; Interdisciplinary Communication; Technology Management; Product Commercialization (search for similar items in EconPapers)
Date: 2008
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