PayPay’s Entry into the Digital Payment Market of Japan

Tiantuo Yang

Chapter 5 in Japanese Management:Market Entry, Crisis and Corporate Growth, 2021, pp 57-68 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionThe Digital Payment Market in JapanIndustrial Analysis of the Digital Market in JapanPayPay, A Joint Venture of Yahoo Japan and SoftBankPayPay’s Strengths in a Well-Established MarketPayPay’s Rebating Campaign, Dumping Money into the Sea?Aggressive Market Entry: A Three-Month Campaign Turned into a Ten-Day CampaignAfter the Initial Campaign and the Second RoundA Deeper Look into the Business: Comparison of PayPay with WeChat Pay and Ali PayConclusionQuestionsReferences

Keywords: Case Studies; Japan; Management; Keiretsu; Crisis; Market Entry; Corporate Growth (search for similar items in EconPapers)
JEL-codes: F23 G34 L2 M1 M16 (search for similar items in EconPapers)
Date: 2021
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