Japanese Management:Market Entry, Crisis and Corporate Growth

Edited by Parissa Haghirian

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This case book on Japanese companies and multinational corporations in Japan presents 12 entirely new cases studies for academics and business professionals alike. The cases in the book deal with market entry, corporate growth and crisis management of Japanese firms or international firms in Japan. It presents new developments, such as technological changes (electronic payment and gaming) in the Japanese business environment and provides an overview on the diversity of business activities in the Japanese economy. Written in a simple and an accessible manner, this book can be used as a textbook for students of International, Asian or Japanese management or by international managers and business professionals to make business decisions.

Keywords: Case Studies; Japan; Management; Keiretsu; Crisis; Market Entry; Corporate Growth (search for similar items in EconPapers)
JEL-codes: F23 G34 L2 M1 M16 (search for similar items in EconPapers)
Date: 2021
ISBN: 9789811231025
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https://www.worldscientific.com/worldscibooks/10.1142/12124 (text/html)
Ebook Access is available upon purchase

Chapters in this book:

Ch 3 Uniqlo in the US , pp 31-39

Pierre Pitel

Ch 4 Uber’s Failure in Southeast Asia: How a Local Champion Won the Fight Against the Global Titan , pp 41-56

Moritz Lahme

Ch 5 PayPay’s Entry into the Digital Payment Market of Japan , pp 57-68

Tiantuo Yang

Ch 6 Kao Corporation and the Kanebo Skin Care Scandal , pp 71-80

Valerie Olenberger

Ch 7 Shiseido — Traditions and Restructuring the Hard Way , pp 81-98

Le Ha My

Ch 8 Sony and its Most Profitable Division — PlayStation , pp 99-111

Pavel Burak

Ch 9 Reviving a 200-Year-Old Sake Business , pp 113-123

Dong Xu and Shiyun Gu

Ch 10 TOTO’s Washlet Going International , pp 127-142

Martha Denis

Ch 11 NTT International — Transforming a Japanese Keiretsu into a Tech Giant , pp 143-157

Sven Colen

Ch 12 Losing Some Steam: Valve , pp 159-175

Isaac Kim

Ch 13 Amazon Versus Rakuten — Comparing Two Successful Business Models , pp 177-191

Louis Chesneau

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