Shiseido — Traditions and Restructuring the Hard Way

Le Ha My

Chapter 7 in Japanese Management:Market Entry, Crisis and Corporate Growth, 2021, pp 81-98 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionAnti-Aging EmpireBrand ManagementGlobal DistributionLossesFailed Acquisition StrategyManagement IssuesNew Breeze“VISION 2020”Makeover of ShiseidoFurther Investment in the FutureShake up the Human ResourcesFuture ChallengesQuestionsReferences

Keywords: Case Studies; Japan; Management; Keiretsu; Crisis; Market Entry; Corporate Growth (search for similar items in EconPapers)
JEL-codes: F23 G34 L2 M1 M16 (search for similar items in EconPapers)
Date: 2021
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