TOTO’s Washlet Going International

Martha Denis

Chapter 10 in Japanese Management:Market Entry, Crisis and Corporate Growth, 2021, pp 127-142 from World Scientific Publishing Co. Pte. Ltd.

Abstract: TOTO has been manufacturing bathroom ceramics for almost a century and is the undisputable market leader in Japan. The company introduced its star product, the Washlet, back in 1980 and its success made TOTO a household name in the industry…

Keywords: Case Studies; Japan; Management; Keiretsu; Crisis; Market Entry; Corporate Growth (search for similar items in EconPapers)
JEL-codes: F23 G34 L2 M1 M16 (search for similar items in EconPapers)
Date: 2021
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