Sony and its Most Profitable Division — PlayStation

Pavel Burak

Chapter 8 in Japanese Management:Market Entry, Crisis and Corporate Growth, 2021, pp 99-111 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionSony CorporationSony’s Divisions and Financial Sector Analysis by IncomeHistory and Analysis of the Game & Network Service DivisionEstablishment of the Division and Its First Product (1993–2000)Second Main Product Launch — The PlayStation 2 (2000)First Handheld Console Release — The PlayStation Portable (2004)Third Main Product Launch — PlayStation 3 (2006)Second Handheld Product Release — PlayStation Vita (2011)Fourth Main Product Launch — PlayStation 4 (2013)First Virtual Reality (VR) Product Launch — PlayStation VR (2016)Product Sales SummaryReferences

Keywords: Case Studies; Japan; Management; Keiretsu; Crisis; Market Entry; Corporate Growth (search for similar items in EconPapers)
JEL-codes: F23 G34 L2 M1 M16 (search for similar items in EconPapers)
Date: 2021
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