Construction and Application of Big Data Marketing System of Tourism Economy Based on Hadoop Framework

Qi Tang

Chapter 17 in Internet Finance and Digital Economy:Advances in Digital Economy and Data Analysis Technology, 2023, pp 225-238 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Firstly, this paper summarizes the origin and significance of tourism economic big data, then proposes the application of tourism economic big data in the tourism industry to provide strong data support for tourism industry marketing, and elaborates on the existing problems of tourism marketing in the economic background, market environment, target consumer groups, the impact of digitalization on traditional marketing of the company, and puts forward a basic analytical framework for the construction and optimization of tourism industry digital marketing system. After that, specific marketing strategies are implemented based on tourism economic big data, oriented to the tourism economic market, and taking meeting customer needs as the starting point. B/S architecture is adopted to design and develop a modern marketing platform for the tourism industry. Based on the MVC design pattern, the Hadoop cluster architecture and Java language are applied to build the server of the platform, which is used to collect data and analyze the needs of tourism consumers. Through the analysis and prediction of the tourism economy big data, better tourism services are provided for customers. Based on this, a marketing system that meets the requirements of the current tourism economy market can be established, which can segment the tourism demand market, transform the tourism business economy, and promote the sustainable development of the tourism industry.

Keywords: Internet Economy; Online Finance; Financial Engineering; Big Data; Blockchain; Supply Chain; E-commerce (search for similar items in EconPapers)
JEL-codes: G2 O33 (search for similar items in EconPapers)
Date: 2023
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