Introduction

Chezy Ofir, Donald R Lehmann and Scott Sanderude

Chapter 1 in Marketing Driven Revenue Growth:A Guide to Organic Growth, 2024, pp 1-10 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Why Focus on (Marketing-Driven Organic) Growth?The Value of GrowthWhat About Acquisitions?Can Acquisitions be Profitable?What about Just Marketing Harder?What about Advertising Spending?A Cautionary Tale about Best PracticesOther Reasons to Emphasize GrowthWhen not to Focus on GrowthHow the Book Will ProceedAdditional Readings

Keywords: “Block Week” (9–5) Format; New Business; Organic Growth; Growth; New Products; Marketing; Innovation; Creativity; Evaluating Options; Implementation; Forecasting; Brands; Customers; Evaluation (search for similar items in EconPapers)
JEL-codes: L26 M13 M3 M31 (search for similar items in EconPapers)
Date: 2024
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