Marketing Driven Revenue Growth:A Guide to Organic Growth

Donald R Lehmann and Scott Sanderude
Additional contact information
Donald R Lehmann: Columbia University, USA

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This book provides a readable and concise guide for anyone desiring to grow an existing business "organically." It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers. It also explains how to evaluate and implement growth options while summarizing much of the information in tables that can be used as templates for the various stages of the growth process. It includes a syllabus for teaching the material in a one-week "Block Week" (9–5) format.

Keywords: “Block Week” (9–5) Format; New Business; Organic Growth; Growth; New Products; Marketing; Innovation; Creativity; Evaluating Options; Implementation; Forecasting; Brands; Customers; Evaluation (search for similar items in EconPapers)
JEL-codes: L26 M13 M3 M31 (search for similar items in EconPapers)
Date: 2024
ISBN: 9789811296499
References: Add references at CitEc
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https://www.worldscientific.com/worldscibooks/10.1142/13940 (text/html)
Ebook Access is available upon purchase

Chapters in this book:

Ch 1 Introduction , pp 1-10

Chezy Ofir, Donald R Lehmann and Scott Sanderude

Ch 2 Anticipating Demand and Forecasting Sales , pp 11-23

Chezy Ofir, Donald R Lehmann and Scott Sanderude

Ch 3 Generating Growth Ideas , pp 25-51

Chezy Ofir, Donald R Lehmann and Scott Sanderude

Ch 4 Anticipating and Influencing Response to Innovations , pp 53-63

Chezy Ofir, Donald R Lehmann and Scott Sanderude

Ch 5 Brand-Driven Growth , pp 65-80

Chezy Ofir, Donald R Lehmann and Scott Sanderude

Ch 6 Customer-Based Growth , pp 81-108

Chezy Ofir, Donald R Lehmann and Scott Sanderude

Ch 7 Evaluating and Selecting Growth Options , pp 109-127

Chezy Ofir, Donald R Lehmann and Scott Sanderude

Ch 8 Implementing Growth Ideas and Defending Against Competitors , pp 129-152

Chezy Ofir, Donald R Lehmann and Scott Sanderude

Ch 9 Summary , pp 153-173

Chezy Ofir, Donald R Lehmann and Scott Sanderude

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