Summary

Chezy Ofir, Donald R Lehmann and Scott Sanderude

Chapter 9 in Marketing Driven Revenue Growth:A Guide to Organic Growth, 2024, pp 153-173 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The best way to summarize this book is for you to scan the figures (many of which are basically checklists), select your “favorites,” and create a file of them. Better still is to implement them in your own growth efforts (and modify/augment them to fit your organization or purpose). What follows here are some key highlights.

Keywords: “Block Week” (9–5) Format; New Business; Organic Growth; Growth; New Products; Marketing; Innovation; Creativity; Evaluating Options; Implementation; Forecasting; Brands; Customers; Evaluation (search for similar items in EconPapers)
JEL-codes: L26 M13 M3 M31 (search for similar items in EconPapers)
Date: 2024
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