Implementing Growth Ideas and Defending Against Competitors

Chezy Ofir, Donald R Lehmann and Scott Sanderude

Chapter 8 in Marketing Driven Revenue Growth:A Guide to Organic Growth, 2024, pp 129-152 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Chapter 7 focused on what to think about in evaluating growth ideas. By contrast, this chapter takes a look at how to implement them (which may cause some revisions in your evaluations of them). It also provides a brief discussion about what to do when a competitor launches a new product or activity.To aid in thinking about implementation, this chapter basically provides a series of checklists (tables) which outline the “details” of implementation.

Keywords: “Block Week” (9–5) Format; New Business; Organic Growth; Growth; New Products; Marketing; Innovation; Creativity; Evaluating Options; Implementation; Forecasting; Brands; Customers; Evaluation (search for similar items in EconPapers)
JEL-codes: L26 M13 M3 M31 (search for similar items in EconPapers)
Date: 2024
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