Evaluating and Selecting Growth Options

Chezy Ofir, Donald R Lehmann and Scott Sanderude

Chapter 7 in Marketing Driven Revenue Growth:A Guide to Organic Growth, 2024, pp 109-127 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Evaluating Growth Options: Screening ToolsHow Good is Your Intuition?SummaryAdditional ReadingsAppendix 7A: What Happened and Why

Keywords: “Block Week” (9–5) Format; New Business; Organic Growth; Growth; New Products; Marketing; Innovation; Creativity; Evaluating Options; Implementation; Forecasting; Brands; Customers; Evaluation (search for similar items in EconPapers)
JEL-codes: L26 M13 M3 M31 (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789811296505_0007 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789811296505_0007 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789811296505_0007

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().