TRENDS IN THE MARKETING OF ORGANIC GRAINS AND OILSEEDS IN THE U.S

C. L. Revoredo
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C. L. Revoredo: Department of Agricultural and Applied Economics, College of Agricultural and Environment Sciences, Griffin Campus, University of Georgia, Griffin, GA 30223-1797, USA

Chapter 4 in Marketing Trends for Organic Food in the 21st Century, 2004, pp 51-66 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis paper analyzes the marketing of organic grains and oilseeds in the United States in order to assess their future trends. Grains and oilseeds are interesting because they are inputs in the production of final goods (e.g., edible oils, pasta, flour, bread, breakfast-cereals, animal feed, etc.). Therefore, observed price premiums with respect to similar conventional products at the farm level are related to price premiums observed at the final goods markets. Available information indicates that both supply and demand for organic products will continue growing, due to the substantial potential demand and to the entry of mainstream processing firms in the production of organic products. This is also confirmed in the simulation results, which also indicate that investments in marketing infrastructure for organic products should reduce marketing margins and observed price premiums.

Keywords: Market Research; Marketing Strategies; Marketing Mix; Purchasing Behavior; Strategic Marketing (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2004
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