Marketing Trends for Organic Food in the 21st Century

Edited by George Baourakis

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.

Keywords: Market Research; Marketing Strategies; Marketing Mix; Purchasing Behavior; Strategic Marketing (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2004
ISBN: 9789812387684
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https://www.worldscientific.com/worldscibooks/10.1142/5481 (text/html)
Ebook Access is available upon purchase

Chapters in this book:

Ch 1 PREDICTING DEVELOPMENTS IN ORGANIC EU MARKETS – ARE THE COMPETITIVE PATTERNS IN THE DANISH CASE USEFUL? , pp 1-19

Jens Vestergaard and Mai S. Linneberg

Ch 2 THE MARKET AND WELFARE EFFECTS OF THE NEW NATIONAL ORGANIC PROGRAM , pp 21-35

Amalia Yiannaka

Ch 3 DEMAND FOR ORGANICALLY PRODUCED FRUITS AND VEGETABLES IN NORTHERN GREECE , pp 37-50

Efthimia Tsakiridou, Konstadinos Mattas and Yorgos Zotos

Ch 4 TRENDS IN THE MARKETING OF ORGANIC GRAINS AND OILSEEDS IN THE U.S , pp 51-66

C. L. Revoredo

Ch 5 CURRENT STATE OF THE ART OF LEGISLATION AND MARKETING TRENDS OF ORGANIC FOODS WORLDWIDE , pp 67-87

Ioannis S. Arvanitoyannis and Athanasios Krystallis

Ch 6 MARKETING ORIENTATION AND ITS CONSEQUENCE FOR THE FOOD CHAIN , pp 89-108

Jon Henrich Hanf and Rainer Kühl

Ch 7 MARKETING AND DISTRIBUTION OF QUALITY PRODUCTS: A DUTCH EXAMPLE , pp 109-125

G. M. L. Tacken and J. J. de Vlieger

Ch 8 MARKET SUCCESS OF PREMIUM PRODUCT INNOVATION: EMPIRICAL EVIDENCE FROM THE GERMAN FOOD SECTOR , pp 127-140

Kevin T. McNamara, Christoph Weiss and Antje Wittkopp

Ch 9 MARKETING TRENDS IN THE UK ORGANIC SECTOR: PERSPECTIVES ON MARKETING PRODUCTS FROM THE SECOND YEAR OF CONVERSION , pp 141-155

Georgina C. Holt, Peter T. Grey, Philip J. Jones and Richard B. Tranter

Ch 10 THE COMPETITIVE IMPACTS OF ORGANIC PRIVATE LABELS IN GENERAL FOOD RETAILING , pp 157-172

Astrid Jonas and Jutta Roosen

Ch 11 MEASURING CORPORATE SOCIAL RESPONSIBILITY IN A BUSINESS TO SOCIETY CONTEXT , pp 173-190

G. W. Ziggers

Ch 12 CONSUMER PERCEPTION AND MARKETING OF ORIGIN AND ORGANIC LABELLED FOOD PRODUCTS IN EUROPE , pp 191-203

Giraud Georges

Ch 13 FACTORS INFLUENCING CONSUMPTION OF ORGANIC FOOD , pp 205-219

A. Eves, M. Lumbers and J. Morgan

Ch 14 ORGANIC FOOD CONSUMERS – THE IRISH CASE , pp 221-237

S. O'Reilly, M. McCarthy, P. O'Dovonan and B. Howlett

Ch 15 DO CONSUMERS CARE ABOUT WHERE THEY BUY ORGANIC PRODUCTS? A MEANS-END STUDY WITH EVIDENCE FROM ITALIAN DATA , pp 239-255

Simona Naspetti and Raffaele Zanoli

Ch 16 CONSUMER'S ATTITUDE REGARDING ORGANIC PRODUCTS , pp 257-273

Briz Teresa and Al-Hajj Maya

Ch 17 FROM FIELD TO TABLE? THE MARKETING OF ORGANIC PRODUCTS IN NORWAY , pp 275-289

Anne M. Jervell, Svein O. Borgen and Ola Flaten

Ch 18 TESTING AND VALIDATING THE LOV SCALE OF VALUES IN AN ORGANIC-FOOD-PURCHASE-CONTEXT , pp 291-301

George Chryssochoidis

Ch 19 MARKETING TRENDS FOR ORGANIC FOOD IN PORTUGAL , pp 303-320

Leonardo Costa, M. Sottomayor and A. Mendes

Ch 20 AN ORDERED PROBIT MODEL FOR THE ANALYSIS OF OVERALL CUSTOMER SATISFACTION (OCS) REGARDING ORGANIC-FOOD COMSUMPTION , pp 321-336

A. Asciuto and F. Fiandaca

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