MARKETING TRENDS IN THE UK ORGANIC SECTOR: PERSPECTIVES ON MARKETING PRODUCTS FROM THE SECOND YEAR OF CONVERSION

Georgina C. Holt, Peter T. Grey, Philip J. Jones and Richard B. Tranter
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Georgina C. Holt: Center for Agricultural Strategy, School of Agriculture, Policy and Development, The University of Reading, UK
Peter T. Grey: Center for Agricultural Strategy, School of Agriculture, Policy and Development, The University of Reading, UK
Philip J. Jones: Center for Agricultural Strategy, School of Agriculture, Policy and Development, The University of Reading, UK
Richard B. Tranter: Center for Agricultural Strategy, School of Agriculture, Policy and Development, The University of Reading, UK

Chapter 9 in Marketing Trends for Organic Food in the 21st Century, 2004, pp 141-155 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionMethodsThe Structure of Organic Agrifood MarketingConclusionsReferences

Keywords: Market Research; Marketing Strategies; Marketing Mix; Purchasing Behavior; Strategic Marketing (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2004
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