INTRODUCTION: ALL ROADS LEAD TO ROME

Günter Faltin

Chapter 1 in Brains versus Capital:Entrepreneurship for Everyone: Lean, Smart, Simple, 2018, pp 1-4 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This saying from antiquity also applies to the ways to establish a business, but not all ways are equal. Many seem narrow and mysterious; others appear clear and open. However, all of them are difficult and require hard work, or so it is said…

Keywords: Entrepreneurship; Business Model; Teekampagne; The Tea Campaign; Innovation; Personal Development; Self-Employment; Start-Ups; Entrepreneurial Design; The Entrepreneurship Laboratory; Social Entrepreneurship; Economic Enlightenment; Cultural Entrepreneurship; Business Plans; Knowledge-Based Start-Ups (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2018
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