START-UPS: CREATIVE CONCEPTS, NOT HIGH-TECH

Günter Faltin

Chapter 3 in Brains versus Capital:Entrepreneurship for Everyone: Lean, Smart, Simple, 2018, pp 17-24 from World Scientific Publishing Co. Pte. Ltd.

Abstract: In my professional environment, a whole series of new companies has sprung up. They are start-ups trying to build on the foundation of a concept rather than following established wisdom. They start with simple, but well thought-out and well-developed ideas that require only limited financial resources. They are based on the advantages of a division of labor, if possible, creating an entrepreneurial concept out of existing components — principles that I will explain in greater detail in the chapters below. One can think of these new companies as a form of “experimental entrepreneurship” that challenges the common beliefs of how to establish a company by presenting practical alternatives.

Keywords: Entrepreneurship; Business Model; Teekampagne; The Tea Campaign; Innovation; Personal Development; Self-Employment; Start-Ups; Entrepreneurial Design; The Entrepreneurship Laboratory; Social Entrepreneurship; Economic Enlightenment; Cultural Entrepreneurship; Business Plans; Knowledge-Based Start-Ups (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2018
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