THE STEP-CHILD CONCEPT: IT PAYS TO FINE-TUNE YOUR CONCEPT

Günter Faltin

Chapter 4 in Brains versus Capital:Entrepreneurship for Everyone: Lean, Smart, Simple, 2018, pp 25-51 from World Scientific Publishing Co. Pte. Ltd.

Abstract: What role does the concept play in founding a company? Neither the research on entrepreneurship nor the practical advice given to startup entrepreneurs places much weight on the underlying idea. Ideas are a dime a dozen. What could an idea be worth anyway…

Keywords: Entrepreneurship; Business Model; Teekampagne; The Tea Campaign; Innovation; Personal Development; Self-Employment; Start-Ups; Entrepreneurial Design; The Entrepreneurship Laboratory; Social Entrepreneurship; Economic Enlightenment; Cultural Entrepreneurship; Business Plans; Knowledge-Based Start-Ups (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2018
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