BUILDING A BUSINESS WITH COMPONENTS

Günter Faltin

Chapter 6 in Brains versus Capital:Entrepreneurship for Everyone: Lean, Smart, Simple, 2018, pp 73-87 from World Scientific Publishing Co. Pte. Ltd.

Abstract: We have argued that the process of developing an entrepreneurial design is similar to composing a piece of music; it is a process in which you continue to hone, polish, and refine, until everything is in tune and every false note has been eliminated. The image of the composer fits our analogy in yet another way. As we understand the concept of entrepreneurship, we can take advantage of prefabricated components in the same way we put together melodies to create a musical whole. We actually “compose” a company.

Keywords: Entrepreneurship; Business Model; Teekampagne; The Tea Campaign; Innovation; Personal Development; Self-Employment; Start-Ups; Entrepreneurial Design; The Entrepreneurship Laboratory; Social Entrepreneurship; Economic Enlightenment; Cultural Entrepreneurship; Business Plans; Knowledge-Based Start-Ups (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2018
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