PLAYING IN THE BIG BOYS’ LEAGUE

Günter Faltin

Chapter 7 in Brains versus Capital:Entrepreneurship for Everyone: Lean, Smart, Simple, 2018, pp 89-108 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included: Can You Imagine Building an Industrial Facility?Buying a Service PackageCompose Your CompanyAn Example: Making Toothbrushes CheaperShort of Capital?Personality, Not AnonymitySo, Now Do You Want a Little Company of Your Own?Overnight Market LeaderA Company to Get in on — The Story of the CO2 CampaignCreate a Company — While Keeping Your Day JobEndnotes

Keywords: Entrepreneurship; Business Model; Teekampagne; The Tea Campaign; Innovation; Personal Development; Self-Employment; Start-Ups; Entrepreneurial Design; The Entrepreneurship Laboratory; Social Entrepreneurship; Economic Enlightenment; Cultural Entrepreneurship; Business Plans; Knowledge-Based Start-Ups (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2018
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