THE ENTREPRENEURSHIP LABORATORY: HOW TO WORK OUT YOUR OWN HIGH-POTENTIAL CONCEPT

Günter Faltin

Chapter 8 in Brains versus Capital:Entrepreneurship for Everyone: Lean, Smart, Simple, 2018, pp 109-139 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Up till now, little attention has been given to the systematic thought processes that must take place before launching a company. The focus of attention has not been on drafting, developing, and refining the idea concept as an essential prerequisite for success. I find this amazing because entrepreneurs and their investors make a long-term commitment of time and capital. Therefore, attempting to reduce the risk through a systematic and effective process of entrepreneurial design serves an important function.

Keywords: Entrepreneurship; Business Model; Teekampagne; The Tea Campaign; Innovation; Personal Development; Self-Employment; Start-Ups; Entrepreneurial Design; The Entrepreneurship Laboratory; Social Entrepreneurship; Economic Enlightenment; Cultural Entrepreneurship; Business Plans; Knowledge-Based Start-Ups (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2018
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