Power to the onlife consumer

Wijnand Jongen

Chapter 7 in The End of Online Shopping:The Future of New Retail in an Always Connected World, 2018, pp 112-128 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Technology is developing at an unprecedented pace, and the rate at which consumers adopt new opportunities is just as fast. For the first time in history, businesses are having trouble keeping up with the new consumer behavior. Some examples: consumers have been ready and waiting for websites to automatically adapt to whichever device they happen to be using (PC, tablet, smartphone). And why on earth should we not benefit from a high-speed mobile 5G network for watching TV or Netflix endlessly, wherever we are? Why is my phone still unable to provide advanced options for augmented and virtual reality? Oh, and I would just love to have an advanced virtual personal assistant on my smartphone who can go beyond suggesting a good restaurant or scheduling an appointment for me…

Keywords: Online Shopping; Retail; Ecommerce; Digitization (search for similar items in EconPapers)
JEL-codes: L26 L81 M16 M31 (search for similar items in EconPapers)
Date: 2018
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