Orientation: the N=1 effect

Wijnand Jongen

Chapter 8 in The End of Online Shopping:The Future of New Retail in an Always Connected World, 2018, pp 130-142 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Can anyone remember what it was like to start looking for a product or service by leafing through the Yellow Pages or going through the newspaper ads with a fine-toothed comb? I can still picture my parents faithfully perusing all the weekly store flyers on the lookout for a good bargain. Saturday mornings were spent at the market, where my dad would let the stallholders guide him along as he explored his options…

Keywords: Online Shopping; Retail; Ecommerce; Digitization (search for similar items in EconPapers)
JEL-codes: L26 L81 M16 M31 (search for similar items in EconPapers)
Date: 2018
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