Selection: new paradigm of choice

Wijnand Jongen

Chapter 9 in The End of Online Shopping:The Future of New Retail in an Always Connected World, 2018, pp 144-159 from World Scientific Publishing Co. Pte. Ltd.

Abstract: We all know the feeling of sheer overwhelm that sweeps over us when we must choose between all the vast different types of teas, laundry detergents or cookies. That very same feeling washes over us when we go online to find a hotel, washing machine or insurance policy. Not being able to see the woods for the trees, we feel lost in a veritable maze of options. Not exactly knowing what we want can make selection even more complicated and time-consuming…

Keywords: Online Shopping; Retail; Ecommerce; Digitization (search for similar items in EconPapers)
JEL-codes: L26 L81 M16 M31 (search for similar items in EconPapers)
Date: 2018
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