The House of Quality — The Facilitating Instrument for an Improved Product & Competitor Understanding

Thomas Lager

Chapter 11 in Contemporary Quality Function Deployment for Product and Process Innovation:Towards Digital Transformation of Customer and Product Information in a New Knowledge-Based Approach, 2019, pp 115-138 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The Burgundy Wine Castle in Fig. 11.1 is a proper metaphor for a House of Quality in the QFD methodology. This castle was built many centuries ago but is still a usable and functional building. Similarly, a House of Quality is an important company asset that should be developed, refined, updated and used for many years to come in product innovation. No two castles look exactly the same; likewise, each House of Quality, if properly constructed, will contain a number of standard rooms as well as rooms particularly developed and designed in order to capture specific knowledge related to individual products.

Keywords: Quality Function Deployment; Product Development; Development; Manufacturing; Innovation; Technology; Product Innovation; Process Industry; Voice of the Customer; House of Quality; Manufacturing Industries; Matrix Analysis; Target Setting; Downstream Matrices; Process Matrix; Raw Material Matrices; Product Matrices; Multiple Progression; Integrated Knowledge Platforms (IKPs); Company Knowledge Creation; Company Knowledge Utilization (search for similar items in EconPapers)
JEL-codes: O3 O32 (search for similar items in EconPapers)
Date: 2019
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