Matrix Analysis and Target Setting for New or Improved Products

Thomas Lager

Chapter 12 in Contemporary Quality Function Deployment for Product and Process Innovation:Towards Digital Transformation of Customer and Product Information in a New Knowledge-Based Approach, 2019, pp 139-145 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The above quote from top scholars in social sciences underscores the unique capability of the QFD matrices as instruments for collection and analysis of a huge amounts of information in product innovation. In one’s development of the QFD matrices, one must thus observe the importance of designing the rooms using different fonts, different colours and selected symbols facilitating the display and analysis of important information.

Keywords: Quality Function Deployment; Product Development; Development; Manufacturing; Innovation; Technology; Product Innovation; Process Industry; Voice of the Customer; House of Quality; Manufacturing Industries; Matrix Analysis; Target Setting; Downstream Matrices; Process Matrix; Raw Material Matrices; Product Matrices; Multiple Progression; Integrated Knowledge Platforms (IKPs); Company Knowledge Creation; Company Knowledge Utilization (search for similar items in EconPapers)
JEL-codes: O3 O32 (search for similar items in EconPapers)
Date: 2019
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