Expected Company Outcomes from the Use of the QFD Development Methodology — Scientific Evidence from the Past

Thomas Lager

Chapter 19 in Contemporary Quality Function Deployment for Product and Process Innovation:Towards Digital Transformation of Customer and Product Information in a New Knowledge-Based Approach, 2019, pp 225-229 from World Scientific Publishing Co. Pte. Ltd.

Abstract: A common mistake in too many QFD textbooks and other publications has been to advertise the industrial use of the QFD methodology as an instrument for the improvement of all aspects of product innovation. In the seminal article, “The Manager’s Job: Folklore and Fact”, Professor Henry Mintzberg (1990) revealed some myths about general management. In the light of today’s scientific evidence, it is now time to reveal some myths about the expected benefits from company use of the Quality Function Deployment development methodology!…

Keywords: Quality Function Deployment; Product Development; Development; Manufacturing; Innovation; Technology; Product Innovation; Process Industry; Voice of the Customer; House of Quality; Manufacturing Industries; Matrix Analysis; Target Setting; Downstream Matrices; Process Matrix; Raw Material Matrices; Product Matrices; Multiple Progression; Integrated Knowledge Platforms (IKPs); Company Knowledge Creation; Company Knowledge Utilization (search for similar items in EconPapers)
JEL-codes: O3 O32 (search for similar items in EconPapers)
Date: 2019
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