A Review of the QFD Methodology in the Perspective of Company Knowledge Creation and Utilization — Discover the “Hidden Gem” of QFD Use in Product Innovation!

Thomas Lager

Chapter 20 in Contemporary Quality Function Deployment for Product and Process Innovation:Towards Digital Transformation of Customer and Product Information in a New Knowledge-Based Approach, 2019, pp 231-243 from World Scientific Publishing Co. Pte. Ltd.

Abstract: In Chapter 19, the results showed — somewhat surprisingly, but very convincingly — that one of the most important overall benefits from the use of the QFD methodology relates to its outstanding ability as an “organizational learning” and “knowledge creating” instrument in product innovation. In light of these results, the insightful statement quoted above from a representative from one of the pioneering industrial users of the methodology (Toyota Auto Body) acknowledged very early this important and outstanding methodological capability in a knowledge management perspective (American Supplier Institute, 1989)…

Keywords: Quality Function Deployment; Product Development; Development; Manufacturing; Innovation; Technology; Product Innovation; Process Industry; Voice of the Customer; House of Quality; Manufacturing Industries; Matrix Analysis; Target Setting; Downstream Matrices; Process Matrix; Raw Material Matrices; Product Matrices; Multiple Progression; Integrated Knowledge Platforms (IKPs); Company Knowledge Creation; Company Knowledge Utilization (search for similar items in EconPapers)
JEL-codes: O3 O32 (search for similar items in EconPapers)
Date: 2019
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