Using QFD as the Company’s Select Methodology to Reinforce “Inter- and Intra-Organizational Integration” in Product Innovation

Thomas Lager

Chapter 25 in Contemporary Quality Function Deployment for Product and Process Innovation:Towards Digital Transformation of Customer and Product Information in a New Knowledge-Based Approach, 2019, pp 281-289 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The complexity of today’s product development and the necessary adaption of a holistic perspective on company work processes for innovation is well articulated by Säfsten et al. (2014) above. The creation of successful new products is thus fundamentally a multidisciplinary, multi-functionality process. Establishing a common “thought world” by bridging intra- and inter-organizational interfaces is generally considered a necessity for excellence in product innovation. From an open innovation perspective, bridging a company’s external organizational interfaces and securing customer and consumer collaboration in a co-development approach are activities of foremost importance in product development today (Chesbrough and Appleyard, 2007; Chesbrough, 2007). Since traditional industrial borders have been obliterated, traditional organizations and work processes for product innovation and innovation of manufacturing technology must be reviewed and reconsidered (Lager and Rennard, 2014):Because the development of new products often requires a corresponding development of the company’s manufacturing system, more interactive innovation work processes are needed, from product design to manufacturing to delivery, bridging the R&D-manufacturing interface and integrating product and process development work processes.…

Keywords: Quality Function Deployment; Product Development; Development; Manufacturing; Innovation; Technology; Product Innovation; Process Industry; Voice of the Customer; House of Quality; Manufacturing Industries; Matrix Analysis; Target Setting; Downstream Matrices; Process Matrix; Raw Material Matrices; Product Matrices; Multiple Progression; Integrated Knowledge Platforms (IKPs); Company Knowledge Creation; Company Knowledge Utilization (search for similar items in EconPapers)
JEL-codes: O3 O32 (search for similar items in EconPapers)
Date: 2019
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