Is Targeted Advertising always Beneficial?

Nada Ben Elhadj-Ben Brahim, Rim Lahmandi-Ayed and Didier Laussel ()

Chapter 20 in Econometric Methods and Their Applications in Finance, Macro and Related Fields, 2014, pp 551-585 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionThe Model and Some Preliminary ResultsTargeted AdvertisingComparison with Random AdvertisingConclusionAppendixReferences

Keywords: Financial Econometrics; Applied Econometrics; Econometric Theory and Methods (search for similar items in EconPapers)
Date: 2014
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Journal Article: Is targeted advertising always beneficial? (2011)
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