Economics at your fingertips  

Is Targeted Advertising always Beneficial?

Nada Ben Elhadj-Ben Brahim, Rim Lahmandi-Ayed and Didier Laussel ()

Chapter 20 in Econometric Methods and Their Applications in Finance, Macro and Related Fields, 2014, pp 551-585 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionThe Model and Some Preliminary ResultsTargeted AdvertisingComparison with Random AdvertisingConclusionAppendixReferences

Keywords: Financial Econometrics; Applied Econometrics; Econometric Theory and Methods (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) (application/pdf) (text/html)
Ebook Access is available upon purchase.

Related works:
Journal Article: Is targeted advertising always beneficial? (2011) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().

Page updated 2023-06-07
Handle: RePEc:wsi:wschap:9789814513470_0020