Is Targeted Advertising always Beneficial?
Nada Ben Elhadj-Ben Brahim,
Rim Lahmandi-Ayed and
Didier Laussel ()
Chapter 20 in Econometric Methods and Their Applications in Finance, Macro and Related Fields, 2014, pp 551-585 from World Scientific Publishing Co. Pte. Ltd.
The following sections are included:IntroductionThe Model and Some Preliminary ResultsTargeted AdvertisingComparison with Random AdvertisingConclusionAppendixReferences
Keywords: Financial Econometrics; Applied Econometrics; Econometric Theory and Methods (search for similar items in EconPapers)
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Journal Article: Is targeted advertising always beneficial? (2011)
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