Strategic Planning and Management for Food Companies

Marcos Fava Neves

Chapter 2 in The Future of Food Business:The Facts, The Impacts and The Acts, 2014, pp 113-156 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:The Consumer's KingdomDeveloping Offers in Tune with Consumer MovementsDemand-Driven OrganizationsQuestions toward a Demand-Driven OrientationStrategic Planning SatelliteThe Company is an Integrated Network in the New EraFood Companies' Strategies in the Network EraPlanning Strategies for 2025Questions to Think “Out of the Box”Strategic Planning of ClustersHow to Organize the Supply Chain of a Company?The Macro-environment and Risk Analysis

Keywords: Food Production; Food Consumption; Agribusiness; Food; Strategic Planning; Marketing (search for similar items in EconPapers)
Date: 2014
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