How to Create, Capture and Share Value?
Marcos Fava Neves
Chapter 3 in The Future of Food Business:The Facts, The Impacts and The Acts, 2014, pp 157-214 from World Scientific Publishing Co. Pte. Ltd.
Abstract:
The following sections are included:Innovation in Integrated Food ChainsInnovation Agenda for Food Industry and RetailersMarketing and Distribution Channels Analysis and TrendsImproving Food Marketing Channel's PerformanceWhat Are Advantages and Risks of Building Joint Ventures in Food Business?What are Advantages and Disadvantages of Building Franchises in Food Business?Developing Own Stores: What Are Advantages and Disadvantages?Creating Differentiation and Positioning for Food Business“Go to Market” Strategies in Emerging CountriesCreative Food Pricing StrategiesValue Creation, Capture and Sharing Trilogy: The CostsValue Creation, Capture and Sharing Trilogy: DifferentiationValue Creation, Capture and Sharing Trilogy: Collective ActionsCreating a Winning Food ConceptThe Consumer's Risk AnalysisBuilding Inter-organizational Relationships and ContractsThe Connectivity Era: Receiving InformationGap Analysis Tool (GAT) for Improving Performance
Keywords: Food Production; Food Consumption; Agribusiness; Food; Strategic Planning; Marketing (search for similar items in EconPapers)
Date: 2014
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