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Eiichi “Eric” Kasahara

Chapter 4 in Practical Strategic Management:How to Apply Strategic Thinking in Business, 2015, pp 127-135 from World Scientific Publishing Co. Pte. Ltd.

Abstract: In this book, I have discussed themes such as corporate strategies, business strategies which constitute corporate strategies, marketing, and functional strategies which are closely related to business strategies, and organizations and structures which support these various types of strategies, by focusing on key points as if I were lecturing at a business school or company training or explaining at a consulting conference. How did you find it so far…

Keywords: Strategic Management; Strategic Thinking; Business Strategy; Asset Allocation; Competitive Strategy; Value Chain; Marketing Management; Market Management; Strategic Planning; Innovative Solutions; Scope of Business; Competitive Advantages; Business Model (search for similar items in EconPapers)
Date: 2015
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