Practical Strategic Management:How to Apply Strategic Thinking in Business

Eiichi “Eric” Kasahara
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Eiichi “Eric” Kasahara: Rikkyo University, Japan

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.

Keywords: Strategic Management; Strategic Thinking; Business Strategy; Asset Allocation; Competitive Strategy; Value Chain; Marketing Management; Market Management; Strategic Planning; Innovative Solutions; Scope of Business; Competitive Advantages; Business Model (search for similar items in EconPapers)
Date: 2015
ISBN: 9789814641555
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Chapters in this book:

Ch 1 The Essence of Strategic Management , pp 1-16

Eiichi “Eric” Kasahara

Ch 2 15 Steps of Strategic Management for Creating Attractive Strategic Options , pp 17-112

Eiichi “Eric” Kasahara

Ch 3 Case Study , pp 113-126

Eiichi “Eric” Kasahara

Ch 4 Creating Presentation Material , pp 127-135

Eiichi “Eric” Kasahara

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